How to Leverage the PR Power of a Book
The book is expected to have a strong PR power, and the interviews with top CEOs in healthcare are expected to give the author perceived authority, just like I interviewed Chandler Bolt, the CEO of Self-Publishing School, for the book.
Recently, I conducted interviews with ten top CEOs in healthcare for a book on the impatient modern consumer. The book’s primary goal was to drive more franchise leads for the IV therapy clinics of the author, Samael A Tejeda.
However, as the project progressed, the decision was made to interview competitors and other players in the