January 30, 2023 ・ Business

A Practical Model for Retaining Clients

Introduction

Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.”

One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel.

The Importance of Retaining Clients

A study by BAIN found that a small increase in customer retention can significantly improve profits, ranging from 25-95%.

Despite the focus on acquiring new clients, improving retention can have a significant impact on profitability. Low retention leads to