Tag Archives: publishing

One disturbing way the media manipulates us so easily

I saw this just 5 minutes ago on Twitter.

On the surface, it seems innocuous enough– an article by the Washington Post about how is banning “propaganda ads” against climate change.

But look closer at the bottom of the tweet and you see it’s a Twitter ad, applying the “dollar a day” approach to influence you, my friend.

This article has nothing to do climate change, conspiracy theories– or any polarizing issue, for that matter.

Rather, I want you to see how the media is using micro-targeted advertising to subconsciously convince you. And how the ad platforms

The future of e-publishing

The threats and possibilities of a digital book market

In comparison to the film, music and even newspaper industries, the publishing industry is changing rather lethargically. This does not change the inevitable fact that it will face immense changes in the future which have already been apparent for many years.

It seems like publishers have been afraid of adapting to a changing market. By analyzing other content industries they saw the pitfalls of accelerated digitalization. They tried to avoid developments such as lower prices and piracy by delaying digitalization as long as possible. Maybe they deemed the risk

File formats – what are they really?

So, you’re ready to write your novel; or you’ve already written it and are about to upload to a website (like Free-eBooks.net) for publication. We state on our submission page that we accept DOC, RTF (rich text format), and PDF (portable document format) formats but that we suggest DOC as the best format possible for conversion to the other reading formats (TXT, HTML, ePub, and Mobipocket). And you see all that and wonder what in hell we’re trying to say.

It’s confusing, if you haven’t worked within the computer technology field, to understand what all those acronyms

Writing is just as much visual as it is contextual

I stumbled onto a link that focuses on an aspect of writing that not many people consider when they are writing: typography. The link was shared by on one of my social media feeds and it is essentially a book-in-a-website. An intriguing way to publish in itself (and certainly a subject for a discussion at some later date), it was less about the fact that the book was indistinguishable from the website and more about the content of the book. This is a book about typography. My social media friend had introduced it by writing, “If you

Book trailers? Absolute necessity or pretty fluff?

I have a few authors in my various social media streams – Google+, Facebook, Twitter – and one of the things I have been noticing an increase in is the frequency of book trailer postings.

I am a child of the 80s; and from a so-called “Third World” country, no less. The word “trailer” primarily forms the image of a vehicle that is towed behind another automobile or some kind, and is usually for either leisure or for the transportation of goods. After a while, the term “movie trailer” was assimilated into my vocabulary because … well, everybody