Influencer Marketing: How to Make It Work for Performance
Influencer Marketing: Truth bomb time – influencer posts are, more often than not, a total waste of money for us performance marketers.
We part with thousands of dollars for a single Instagram post or story from some D-list reality star talking about our product, and in return, we get bubkes. And by bubkes, I mean maybe a few dozen clicks to our website and zero orders.
Nevertheless, we’re tempted to try this costly strategy time and again due to all the buzz around influencer marketing and maybe also the appeal of a specific celebrity.
But unfortunately, we usually