Reading has become more social
Remember when you would borrow a book you saw laying around in the house of your friend/aunt/cousin? Reading in those days was simply a matter of seeing something you thought you might like and borrowing or buying it where it stood.
I remember my first Stephen King buy: It. (I think I may have talked about it before). I had never heard of him before that day, and I came across his book by walking into a hotel gift store. This is what the cover looked like for me:
Scary, no? To be honest, I can’t be sure