Category Business

A Practical Model for Retaining Clients

Introduction

Josh Nelson, the founder of the Seven Figure Agency, spoke about the strategies for retaining clients in the webinar on “How To Maximize Client Retention for your Digital Marketing Agency.”

One of the biggest challenges in running an agency is you get the clients, you pour yourself into it, and they cancel.

The Importance of Retaining Clients

A study by BAIN found that a small increase in customer retention can significantly improve profits, ranging from 25-95%.

Despite the focus on acquiring new clients, improving retention can have a significant impact on profitability. Low retention leads to

AMSPA 2023 Show: See Liquivida’s IV Therapy in Action

The 2023 American MedSpa Association Show will feature Liquivida, a leading distributor of vitamin IV therapy products and solutions, will be introducing IV therapy to the MedSpa industry for the first time.

The president and founder of Liquivida, Sam Tejada, and the chief medical officer, Dr. Christopher Davis, will be leading an educational session on how MedSpa owners can safely and effectively incorporate IV therapy into their services and product mix.

According to Cassandra Westerman of the American MedSpa Association (Amspa), members have been requesting more actionable business advice on adding vitamin IV therapy to their offerings.

CoinAgenda has Announces Speakers and Highlighted sponsors for its 6th Annual Web3 and Blockchain Conference in San Juan.

Featured speakers include Dan Morehead, Anthony Di Iorio, Trevor Koverko, and David Johnston. In addition to the highlighted presentation by Deloitte, there will be several networking opportunities at the renowned Legendary Dinner.

Speakers for CoinAgenda Caribbean 2022:  Dan Morehead, Founder of Pantera Capital Anthony Di Iorio, Founder & CEO of Decentral David Johnston, COO at DLTx Trevor Koverko, Co-Founder of Polymath Raquel Buscaino, Emerging Technology Lead, Novel & Exponential Technologies (NExT) at Deloitte Consulting LLP Brittany Kaiser, Gryphon Mining James Haft, Chairman of DLTx Joey Krug, Co-Chief Investment Officer at Pantera Capital Josh

The Art of Home Page Optimization

Anyone working in CRO or marketing knows you only have a few seconds to hook a new customer when they land on your landing page, usually your home page. Estimates say 12s, 8s even, and now 5s.

However long it is these days, if you want them to stay, you need to answer six questions that pop into their heads – in the correct order. As follows:

Will your product meet my unmet need, i.e., is it relevant to me? If you don’t instantly communicate that you’ve got something they want, you’ll lose them in a nanosecond.

Influencer Marketing: How to Make It Work for Performance

Influencer Marketing: Truth bomb time – influencer posts are, more often than not, a total waste of money for us performance marketers.

We part with thousands of dollars for a single Instagram post or story from some D-list reality star talking about our product, and in return, we get bubkes. And by bubkes, I mean maybe a few dozen clicks to our website and zero orders.

Nevertheless, we’re tempted to try this costly strategy time and again due to all the buzz around influencer marketing and maybe also the appeal of a specific celebrity.

But unfortunately, we usually